Conditional logic

Conditional logic that adapts the quiz to each shopper

Nobody wants to answer questions that don't apply to them. Jump rules route each shopper past irrelevant pages and toward the questions that actually refine their recommendation.

Conditional logic
Conditional logic
  • Jump rules per question
  • Conditions across questions
  • Shorter quizzes, higher completion
  • Visual logic overview

What you get

Built for stores, not surveys

Jump rules per question

Send shoppers to a specific page based on the answer they choose — no linear “next, next, next”.

Conditions across questions

Combine earlier answers: for example, only ask about fragrance if the shopper picked “sensitive skin” and “body lotion”.

Shorter quizzes, higher completion

Fewer irrelevant questions means fewer drop-offs — and completion rate is visible in your analytics.

Visual logic overview

See every branch in one panel, so you can spot dead ends and loops before shoppers do.

Works with lead capture

Show the email step only where it makes sense — after value has been delivered, or only to certain segments.

No formulas to learn

Rules are built with plain dropdowns: “if answer is X, go to page Y”.

How it works

Live in 4 steps

  1. 01

    Build your pages

    Lay out the questions first; logic is layered on top, not baked into the structure.

  2. 02

    Add a jump rule

    On any question, choose which answer sends the shopper where.

  3. 03

    Add conditions if needed

    Reference earlier answers to fine-tune the route for specific combinations.

  4. 04

    Test every path

    Preview the quiz and walk each branch to confirm it lands where you expect.

FAQ

Conditional logic questions

Straight answers. If yours isn't here, a real person on our team is happy to help.

Yes. Conditions can reference earlier questions and questions on the same page, so a rule can require several answers at once.

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