Conditional logic that adapts the quiz to each shopper
Nobody wants to answer questions that don't apply to them. Jump rules route each shopper past irrelevant pages and toward the questions that actually refine their recommendation.
- Jump rules per question
- Conditions across questions
- Shorter quizzes, higher completion
- Visual logic overview
What you get
Built for stores, not surveys
Jump rules per question
Send shoppers to a specific page based on the answer they choose — no linear “next, next, next”.
Conditions across questions
Combine earlier answers: for example, only ask about fragrance if the shopper picked “sensitive skin” and “body lotion”.
Shorter quizzes, higher completion
Fewer irrelevant questions means fewer drop-offs — and completion rate is visible in your analytics.
Visual logic overview
See every branch in one panel, so you can spot dead ends and loops before shoppers do.
Works with lead capture
Show the email step only where it makes sense — after value has been delivered, or only to certain segments.
No formulas to learn
Rules are built with plain dropdowns: “if answer is X, go to page Y”.
How it works
Live in 4 steps
- 01
Build your pages
Lay out the questions first; logic is layered on top, not baked into the structure.
- 02
Add a jump rule
On any question, choose which answer sends the shopper where.
- 03
Add conditions if needed
Reference earlier answers to fine-tune the route for specific combinations.
- 04
Test every path
Preview the quiz and walk each branch to confirm it lands where you expect.
Conditional logic questions
Straight answers. If yours isn't here, a real person on our team is happy to help.
Yes. Conditions can reference earlier questions and questions on the same page, so a rule can require several answers at once.
Launch your first quiz today
Build a product finder in minutes, embed it on your store, and start guiding shoppers to checkout.

