Understanding the Analytics Dashboard

Accessing analytics

Go to Analytics in the left sidebar. You can view data for all quizzes or a specific quiz within a date range.

Key metrics

Funnel metrics

| Metric | Definition | |---|---| | Views | Unique visitors who saw the quiz | | Starts | Visitors who answered at least one question | | Completions | Visitors who reached the results page | | Start rate | Starts / Views | | Completion rate | Completions / Starts | | Lead capture rate | Emails captured / Completions |

Revenue metrics

| Metric | Definition | |---|---| | Revenue attributed | Orders placed by leads within 30 days | | Revenue per completion | Total attributed revenue / Completions | | AOV lift | Average order value from quiz leads vs. non-quiz visitors | | Conversion rate | Orders / Completions |

Drop-off analysis

The Funnel View shows where shoppers abandon the quiz. High drop-off on a specific question signals:

• The question is confusing
• There are too many answer options
• The question feels too personal or intrusive

Answer distribution

See how often each answer option is selected. Use this to understand your audience and prioritize product inventory.